Nmims 4th Sem Pgdhrm Solved Assignment Mba December 2018

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Internal Assignment Applicable for DECEMBER 2018 Examination

Total Quality Management
Q1. Quality gurus, have all stressed the importance of employee involvement for quality. Explain why you would agree with them and how industries have implemented total employee involvement for quality.

Q.2 Assume you are appointed the Management Representative (MR) of your organization to implement ISO 9001. Explain the steps you will take to successfully get the ISO certification for your organization.

Q.3. You are attempting to develop a quality monitoring system using control chart for some parts produced from a large batch production. These parts are either good or defective. During each delivery a random 500 units is sampled and the number of defective units in the sample is noted. The average defect rate is 3.5%.
a. State with reasons the type of control chart you would use
b. Develop the upper and lower control limits (z=3)

Customer Relationship Management
1. You are the Chief Marketing Officer of a Branded Toy store in South Mumbai. Lately, it has been reported to you that your brand is making losses in comparison to a newly opened competitor Toy Store operating in your area. What can you do to reverse the losses & bring back your brand to profitability from a CRM perspective?

2. You are the Head of a Private Hospital, namely WeCare Hospital & lately, it has been reported to you that your hospital s customer attrition is steadily increasing on a Year on Year basis. What would you do to arrest customer attrition & turnaround the fortunes of your Hospital? How will CRM help you in this effort?

3. As the newly appointed CRM Head for Hero Motocorp, you have been tasked to implement a brand new CRM program in your organization.
a. What would be the best CRM implementation strategies that you will follow for your business?
b. What aspects